Get your message circulating!PDF Download
One of the most effective methods of outdoor advertising is the wrapped vehicle — for the simple reason that an eye-catching graphic on a moving vehicle is hard to ignore.
Even more noticeable than a single wrapped vehicle is a fleet of wrapped vehicles using the same or coordinated graphics. According to the Outdoor Advertising Association of America, fleet wraps are perfect for new product launches and event marketing. Increasingly, they are part of the marketing mix.
Traditional forms of advertising — such as billboards, radio, TV, and print ads — are stationary, but vehicle wraps get around. With traditional advertising, customers must come to you. With vehicle wraps, you go to the people.
A recent study found that 96 percent of Americans are in a car at least once a week, meaning vehicle wraps have a truly wide audience. The same study found that 35 percent of heavy commuters make $75,000 per household, compared with 23 percent of the general population. Moreover, an audience that is repeatedly shown a message will have greater brand awareness and positive purchasing behavior.
Vehicle wrapping is a uniquely compelling method of capturing consumers’ attention.
Vehicle wraps are cost effective and powerful
- One vehicle wrap can generate between 30,000 and 70,000 impressions daily.*
- Fleet vehicle advertising boosts brand awareness 15 times more than any other form of advertising.
*Outdoor Advertising Association of America
Golden Gate University in San Francisco wanted to increase awareness of its undergraduate and graduate degrees in business, taxation, technology, and law, programs especially designed for working adults. Together with consultants at Riot Creative Imaging, the university came up with the concept of turning the school's vehicles into rolling advertisements.
Now San Franciscans often see the bright yellow and orange Golden Gate University vehicles driving around the city, informing thousands per day that working adults can turn to Golden Gate University to build better career skills.