Riot Creative Imaging

Outdoor Signage

If you have an outdoor event, campaign, or sale, attract attention with the right visual communication.

Exterior signage extends your presence to the street, beckoning pedestrians and motorists to visit your company, either virtually or physically.

Benefits

Outdoor media reaches consumers missed by other media, such as TV, radio, newspapers, or the Internet, so savvy business owners make outdoor graphics and signage an important part of their marketing mix. According to the International Sign Association, signage can be responsible for as much as 50 percent of your customers.

Research by Arbitron, the consumer research company, shows that 96 percent of Americans are drivers or passengers in a car at least once a week, a compelling reason to use exterior visual communication.

Moreover, outdoor signs reach all Americans, no matter what socioeconomic group they belong to.

Technical Information

Our industry never stops innovating, which means the number of visual communication options available to business owners and marketers never stops growing. Be sure to consult our experts for recommendations on the best visual communication possibilities for your project.

Below are some options to consider:

• Backlit graphics
• Banners (hanging and on stands)
• Barricade graphics
• Building graphics
• Building wraps
• Concrete graphics
• Construction signage
• Custom projects
• Dimensional lettering
• Flags
• Floor graphics
• Legends
• Maps
• Portable expandable displays
• Posters
• Real estate signage
• Rigid signs
• Seasonal graphics
• Vehicle and fleet wraps
• Wayfinding graphics
• Window graphics

All exterior products are manufactured to endure a wide variety of environmental conditions. Also, portable and easy-to-assemble expandable displays are available that are equipped to withstand most outdoor conditions.

Use Cases

Wilmington Blue Rocks

The Wilmington Blue Rocks, a professional baseball club located in Wilmington, Delaware — and an Advanced-A class and minor league affiliate of the Kansas City Royals — competes in the Carolina League. The team plays in a 6,500-seat stadium, built on a 20-acre complex in Wilmington's riverfront district. After a new logo and uniform design, The Blue Rocks wanted integrated signage to match the new team identity.

Riot Creative Imaging created way-finding signage, directional signage, pop-up banners and extra-large backlits to help fans find their way around the stadium, picnic area, and store, as well as learn about the Blue Rocks commitment to Wilmington area charities, schools, and community organizations.