Pet Food Express

Pet Food Express loves pets! With 35 stores, Pet Food Express is one of the largest independent pet food and supply retailers. Pet Food Express has won many awards, including Best Employee Relations, Pet Retailer of the Year, and Best Independent Chain. As part of their commitment to animal welfare, they have helped over 52,000 homeless animals find homes.

The Challenge

No Pet Food Express store looks like the next. Each location strives to present a unique look. Sign materials are all different and non-standard. So they needed a flexible creative visuals team who can offer suggestions on materials, as well as a production team that could help create these unique retail visuals.

The Result

riot created innovative, non-standard store signage for each new location to welcome both customers and well-behaved pets. riot recommended unique and innovative materials that made each store completely original. From exterior visuals to the durable signage at the always wet Pet Wash Station, Pet Food Express relies on riot to solve their visual communication problems.